BPS · morning brief 2026-10-31 · open
BPS PPC - RC-2 run the two-week hold-out that decides whether halo overturns the -1480 non-branded verdict
- What to do
- BPS PPC — RC-2 run the two-week hold-out that decides whether halo overturns the -1480 non-branded verdict.
- Why
- Do: build a two-week geo/product hold-out on the BPS non-branded Sponsored Products lane, per Curry, comparing total sales with and without cold spend. Start it no earlier than 2026-09-18, so it does not overlap the RC-1 bid-cut settling window. Why: halo is the one assumption that could overturn the measured −$1,480.15 non-branded verdict. For halo to rescue it, 15 attributed orders would have to be generating roughly $4,000/month of unattributed sales. That is a large claim with no evidence today, and it is cheap to test. Worth: nobody has sized this yet. No money figure is on file for it. It is 28 day(s) past its ClickUp due date.
- If you approve
- I carry it out with the usual safety checks and post the proof on the ClickUp task.
- If you deny
- Nothing is done. The task is closed with your reason and it will not come back in the brief.
- Where it is tracked
- the ClickUp task
- How it ends
- Ends when the ClickUp task is closed.