Last 7 days against the 7 before: ad cost rose from 9.5% to 20.6% of all sales; the share of visitors who bought fell from 9.1% to 4.4% — I am finding the cause (stock, price, ads or the listing)

What to do

Last 7 days against the 7 before: ad cost rose from 9.5% to 20.6% of all sales; the share of visitors who bought fell from 9.1% to 4.4% — I am finding the cause.

Why

Sales: $537: $537: about the same as the week before. No money figure is on file for it. A move this size usually has one cause worth fixing.

If you approve

I make exactly this price / coupon / discount change — one product first, read back live on Amazon, then the rest — and post the proof on the ClickUp task.

If you deny

Nothing changes on Amazon. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

not in ClickUp yet — the client's Cockpit page (http://100.82.186.49:7777/clients/MR.html) shows it, and Approve files a task

How it ends

Ends when the cause is found and either fixed or put in front of you as a decision.

Original wording: Last 7 days against the 7 before: ad cost rose from 9.5% to 20.6% of all sales; the share of visitors who bought fell from 9.1% to 4.4% — I am finding the cause (stock, price, ads or the listing)

Sales: $537: $537: about the same as the week before

Units sold: 3: 3: about the same as the week before

Ad spend: $111: $51: up 116% — more money went into ads

Ad cost as a share of ALL sales (TACoS): 20.6%: 9.5%: ads took 11.0 points more of every sales dollar

Ad cost as a share of AD sales (ACoS): 61.7%: not available: no comparison available

Visits to the product pages (sessions): 45: 33: up 36% — more shoppers looked

Share of visits that bought (conversion): 4.4%: 9.1%: fewer of the visitors bought