AWB · morning brief 2026-10-31 · open
🟡 AWB: USPTO trademark 98303038 (AUNT WENDY'S) declined - confirm Brand Registry enrollment still intact
- What to do
- 🟡 AWB: uspto trademark 98303038 declined — confirm Brand Registry enrollment still intact.
- Why
- Aunt Wendy's Bakery: Amazon Brand Registry emailed 2026-10-17 14:05 UTC that uspto trademark application 98303038 was declined. What it means: the brand remains enrolled in Brand Registry and Seller Central brand-building benefits stay available, but Report-a-Violation shows fewer options. This is the mark under TTAB Opposition 91300774 filed by Wendy's, so the decline is the downstream result of that opposition. Do next: read the brand's Brand Registry console live and confirm enrollment and roles still intact; check the 18146 "Trademark misuse" removals for change; client decision on whether to file a new mark. No money figure is on file for it. It is 11 day(s) past its ClickUp due date.
- If you approve
- I carry it out with the usual safety checks and post the proof on the ClickUp task.
- If you deny
- Nothing is done. The task is closed with your reason and it will not come back in the brief.
- Where it is tracked
- the ClickUp task
- How it ends
- Ends when the ClickUp task is closed.