🟡 AWB: USPTO trademark 98303038 (AUNT WENDY'S) declined - confirm Brand Registry enrollment still intact

What to do

🟡 AWB: uspto trademark 98303038 declined — confirm Brand Registry enrollment still intact.

Why

Aunt Wendy's Bakery: Amazon Brand Registry emailed 2026-10-17 14:05 UTC that uspto trademark application 98303038 was declined. What it means: the brand remains enrolled in Brand Registry and Seller Central brand-building benefits stay available, but Report-a-Violation shows fewer options. This is the mark under TTAB Opposition 91300774 filed by Wendy's, so the decline is the downstream result of that opposition. Do next: read the brand's Brand Registry console live and confirm enrollment and roles still intact; check the 18146 "Trademark misuse" removals for change; client decision on whether to file a new mark. No money figure is on file for it. It is 11 day(s) past its ClickUp due date.

If you approve

I carry it out with the usual safety checks and post the proof on the ClickUp task.

If you deny

Nothing is done. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

the ClickUp task

How it ends

Ends when the ClickUp task is closed.

Original wording: 🟡 AWB: USPTO trademark 98303038 (AUNT WENDY'S) declined - confirm Brand Registry enrollment still intact.

Aunt Wendy's Bakery (Kiffle Kids LLC): Amazon Brand Registry emailed 2026-10-17 14:05 UTC that USPTO trademark application 98303038 ("AUNT WENDY'S") was DECLINED. What it means (from the email): the brand remains enrolled in Brand Registry and Seller Central brand-building benefits stay available, but Report-a-Violation shows fewer options. This is the mark under TTAB Opposition 91300774 filed by Wendy's (see memory aunt-wendys-wendys-trademark-opposition), so the decline is the downstream result of that opposition. Do next: (1) read the brand's Brand Registry console live (brandregistry.amazon.com, Ludwig login) and confirm enrollment and roles still intact; (2) read TSDR/TTABVUE for 98303038 to learn whether the application is refused/abandoned and any appeal deadline; (3) check the 18146 "Trademark misuse (Wendy's)" removals for change; (4) client decision on whether to file a new mark - client attorney M. Kelly Tillery, Saxton & Stump. Do not message the client without operator approval.