BPS - widen the ASIN-targeting target set and raise its bids (the only lane acquiring strangers)

What to do

Widen the product-targeting target set and raise its bids.

Why

WHAT TO DO: add competitor product targets to the live product-targeting campaigns and raise bids on them deliberately, then measure that lane on its own. WHY: product-targeting. No money figure is on file for it. It is 5 day(s) past its ClickUp due date.

If you approve

I carry it out with the usual safety checks and post the proof on the ClickUp task.

If you deny

Nothing is done. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

the ClickUp task

How it ends

Ends when the ClickUp task is closed.

Original wording: BPS - widen the ASIN-targeting target set and raise its bids (the only lane acquiring strangers).

WHAT TO DO: add competitor product targets to the live product-targeting campaigns and raise bids on them deliberately, then measure that lane on its own (brand-excluded). WHY: product-targeting - BPS ads on competitors' detail pages - measures CPA $14.37, CVR 14.81%, ROAS 5.74x on only $57.46 of spend in 2026-07-11 -> 2026-08-10. That is 1/17th the CPA of keyword targeting and it is the ONLY paid surface in this account reaching cold shoppers at a price the $165.70 lifetime contribution can carry. Worth 4 orders/mo today, on 2.8% of the budget. CORRECTION MEASURED 2026-08-28 - do not "move budget here": reading the live campaign list, all five product-targeting campaigns ALREADY carry $100-$300 daily budgets and still spent only $57.46. Budget is not the constraint; bid level and target coverage are. A budget re-point is a no-op.