Last 7 days against the 7 before: Visits to the product pages (sessions) down 23% (146 to 112) — I am finding the cause (stock, price, ads or the listing)

What to do

Last 7 days against the 7 before: Visits to the product pages down 23% — I am finding the cause.

Why

Sales: $180: $150: up 20% — a stronger week. No money figure is on file for it. A move this size usually has one cause worth fixing.

If you approve

I make exactly this price / coupon / discount change — one product first, read back live on Amazon, then the rest — and post the proof on the ClickUp task.

If you deny

Nothing changes on Amazon. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

not in ClickUp yet — the client's Cockpit page (http://100.82.186.49:7777/clients/HGS.html) shows it, and Approve files a task

How it ends

Ends when the cause is found and either fixed or put in front of you as a decision.

Original wording: Last 7 days against the 7 before: Visits to the product pages (sessions) down 23% (146 to 112) — I am finding the cause (stock, price, ads or the listing)

Sales: $180: $150: up 20% — a stronger week

Units sold: 6: 5: up 20% — more items went out

Ad spend: $34: $39: down 11% — less money went into ads

Ad cost as a share of ALL sales (TACoS): 19.1%: 25.8%: ads took 6.7 points less of every sales dollar

Ad cost as a share of AD sales (ACoS): 38.2%: 32.2%: each ad sale cost more

Visits to the product pages (sessions): 112: 146: down 23% — fewer shoppers looked

Share of visits that bought (conversion): 6.3%: 2.7%: more of the visitors bought