CC · morning brief 2026-10-31 · open
[the ad review Step 3 strategy session] per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land
- What to do
- Per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land.
- Why
- No money figure is on file for it. It is 49 day(s) past its ClickUp due date.
- If you approve
- I carry it out with the usual safety checks and post the proof on the ClickUp task.
- If you deny
- Nothing is done. The task is closed with your reason and it will not come back in the brief.
- Where it is tracked
- the ClickUp task
- How it ends
- Ends when the ClickUp task is closed.
The detail
Original wording: [the ad review Step 3 strategy session] per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land.
The approved plan is at C:\Users\miraf.claude\plans\i-want-a-complete-purrfect-adleman.md (read Step 3, the panel amendments, and the "Four more improvements" section; the execution appendix carries every command and file path). WHAT TO DO: in a fresh session after the 2026-09-07 build is confirmed live, run Step 3 exactly as written: waste first, top-fifth products first; derive the posture per client from live evidence (PARA fixed: sales up AND profitable); write each goal into an engine setting the build actually reads (CLIENT_TARGET_ACOS, CLIENT_TACOS_TARGET, CLIENT_CVR_OVERRIDE, CLIENT_WINDOW_PROFILE, MAX_BID_BY_CLASS, BRAND_DEFENSE_MAX_BID, CLIENT_MONTHLY_AD_BUDGET) via set_config and mirror into clients/<CODE>.json; SEO-PPC cross-check per client; the four improvements (per-product break-even ceiling with A/B on one client, seasonality calendar with a CLIENT_MONTHLY_AD_BUDGET validator, Sponsored Brands placement prerequisites, weekly scorecard); CC Sponsored Brands creative C2 from the SB creative probe; panel with Mina Elias on every client and Travis Zigler when targets exceed three; Codex review of the code and the decision tables. Ludwig clients (BR, CC, HGS, TUF): price/title/bullets/description changes are handed over as ready-to-approve artifacts only. WHY: the 09-07 run is repair-only; every efficiency gain the operator asked for lands here (11 clients).