CC · morning brief 2026-10-31 · open

[the ad review Step 3 strategy session] per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land

What to do
Per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land.
Why
No money figure is on file for it. It is 49 day(s) past its ClickUp due date.
If you approve
I carry it out with the usual safety checks and post the proof on the ClickUp task.
If you deny
Nothing is done. The task is closed with your reason and it will not come back in the brief.
Where it is tracked
the ClickUp task
How it ends
Ends when the ClickUp task is closed.

The detail

Original wording: [the ad review Step 3 strategy session] per-client goals, SEO-PPC cross-check, four improvements, CC SB creative C2 — own session after 09-07, land.

The approved plan is at C:\Users\miraf.claude\plans\i-want-a-complete-purrfect-adleman.md (read Step 3, the panel amendments, and the "Four more improvements" section; the execution appendix carries every command and file path). WHAT TO DO: in a fresh session after the 2026-09-07 build is confirmed live, run Step 3 exactly as written: waste first, top-fifth products first; derive the posture per client from live evidence (PARA fixed: sales up AND profitable); write each goal into an engine setting the build actually reads (CLIENT_TARGET_ACOS, CLIENT_TACOS_TARGET, CLIENT_CVR_OVERRIDE, CLIENT_WINDOW_PROFILE, MAX_BID_BY_CLASS, BRAND_DEFENSE_MAX_BID, CLIENT_MONTHLY_AD_BUDGET) via set_config and mirror into clients/<CODE>.json; SEO-PPC cross-check per client; the four improvements (per-product break-even ceiling with A/B on one client, seasonality calendar with a CLIENT_MONTHLY_AD_BUDGET validator, Sponsored Brands placement prerequisites, weekly scorecard); CC Sponsored Brands creative C2 from the SB creative probe; panel with Mina Elias on every client and Travis Zigler when targets exceed three; Codex review of the code and the decision tables. Ludwig clients (BR, CC, HGS, TUF): price/title/bullets/description changes are handed over as ready-to-approve artifacts only. WHY: the 09-07 run is repair-only; every efficiency gain the operator asked for lands here (11 clients).

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