CC · morning brief 2026-10-31 · open

DECIDE: CC counts off-Amazon sales in the profit that sets its ad-spend ceiling — the only client set this way

What to do
CC counts off-Amazon sales in the profit that sets its ad-spend ceiling — the only client set this way.
Why
WHAT TO DO: Decide one thing. No money figure is on file for it. It is 66 day(s) past its ClickUp due date.
If you approve
I make the spend change as written, check it live and log it on the task.
If you deny
Spend stays where it is. The task is closed with your reason and it will not come back in the brief.
Where it is tracked
the ClickUp task
How it ends
Ends when the ClickUp task is closed.

The detail

Original wording: DECIDE: CC counts off-Amazon sales in the profit that sets its ad-spend ceiling — the only client set this way.

WHAT TO DO: Decide one thing — should CC's profit (and therefore its ad-spend ceiling) keep counting sales that did NOT happen on Amazon? Reply "keep it" or "change it" on this task. If you say change it, I flip the single Sellerboard setting and re-derive CC's targets; I cannot decide it for you because it changes what CC's past profit reports said, not just future ones. WHY: CC is the only one of your 15 clients set this way. Measured live on the Sellerboard calculation-settings surface, 2026-08-19 — every other client counts Amazon orders only; CC also counts its off-Amazon / multi-channel orders in the same profit figure. That figure is what sets CC's ad-spend ceiling (tacos_ceiling 0.378 / 0.3569), and the automated PPC run bids against that ceiling every week. So CC's ads are being allowed a budget partly justified by sales its ads cannot possibly have caused, which makes the ceiling look more generous than a pure Amazon break-even would be. WHAT IT IS WORTH: Nobody has sized this yet. Sizing it means re-running CC's contract with off-Amazon orders excluded and comparing the two ceilings — worth doing only if you want to change it, and it is the same 10-minute job either way.

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