LMF — Week 1: Google Business Profile duplicate + category (CLIENT ACTION)

What to do

Week 1: Google Business Profile duplicate and category.

Why

DO THIS: Walk the client through two Business Profile changes only the listing owner can make, then re-verify live 48h later. Remove the duplicate "Botox. No money figure is on file for it. It is 16 day(s) past its ClickUp due date.

If you approve

I carry it out with the usual safety checks and post the proof on the ClickUp task.

If you deny

Nothing is done. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

the ClickUp task

How it ends

Ends when the ClickUp task is closed.

Original wording: LMF — Week 1: Google Business Profile duplicate + category (CLIENT ACTION).

DO THIS: Walk the client through two Business Profile changes only the listing owner can make, then re-verify live 48h later. Remove the duplicate "Botox - La Mia Faccia" (4.0, 1 review, category Dermatólogo, same address + same phone, website field points at the dead lamiafacciaestetica.com). It is now propagating into clinic4all.com and dir.pe — an escalation since 2026-08-16. If Google refuses the merge, change its website field to lamiafaccia.com as a stop-gap. Fix the primary listing — the 2026-08-16 category change did NOT take. Live read today: LaMiaFacciaSpa-Estética · 4.7(35) · Spa terapéutico. Set category to Centro de estética (measured live in this micro-market) and the name to exactly "La Mia Faccia Estética Integral" to match the website. WHY: Two listings split the clinic's reviews and ranking signals, and the weaker one carries the wrong category and a dead website link. "Spa terapéutico" competes for massage searches, not aesthetic-medicine ones. Every week the duplicate stays live, more directories copy it.