PHY · morning brief 2026-10-31 · open
Last 7 days against the 7 before: Sales down 31% ($546 to $378); Units sold down 23% (13 to 10); ad cost rose from 42.5% to 60.7% of all sales; the share of visitors who bought fell from 7.4% to 5.4% — I am finding the cause (stock, price, ads or the listing)
- What to do
- Last 7 days against the 7 before: Sales down 31%; Units sold down 23%; ad cost rose from 42.5% to 60.7% of all sales; the share of visitors who bought fell from 7.4% to 5.4% — I am finding the cause.
- Why
- Sales: $378: $546: down 31% — a weaker week. No money figure is on file for it. A move this size usually has one cause worth fixing.
- If you approve
- I make exactly this price / coupon / discount change — one product first, read back live on Amazon, then the rest — and post the proof on the ClickUp task.
- If you deny
- Nothing changes on Amazon. The task is closed with your reason and it will not come back in the brief.
- Where it is tracked
- not in ClickUp yet — the client's Cockpit page (http://100.82.186.49:7777/clients/PHY.html) shows it, and Approve files a task
- How it ends
- Ends when the cause is found and either fixed or put in front of you as a decision.