Last 7 days against the 7 before: Sales down 31% ($546 to $378); Units sold down 23% (13 to 10); ad cost rose from 42.5% to 60.7% of all sales; the share of visitors who bought fell from 7.4% to 5.4% — I am finding the cause (stock, price, ads or the listing)

What to do

Last 7 days against the 7 before: Sales down 31%; Units sold down 23%; ad cost rose from 42.5% to 60.7% of all sales; the share of visitors who bought fell from 7.4% to 5.4% — I am finding the cause.

Why

Sales: $378: $546: down 31% — a weaker week. No money figure is on file for it. A move this size usually has one cause worth fixing.

If you approve

I make exactly this price / coupon / discount change — one product first, read back live on Amazon, then the rest — and post the proof on the ClickUp task.

If you deny

Nothing changes on Amazon. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

not in ClickUp yet — the client's Cockpit page (http://100.82.186.49:7777/clients/PHY.html) shows it, and Approve files a task

How it ends

Ends when the cause is found and either fixed or put in front of you as a decision.

Original wording: Last 7 days against the 7 before: Sales down 31% ($546 to $378); Units sold down 23% (13 to 10); ad cost rose from 42.5% to 60.7% of all sales; the share of visitors who bought fell from 7.4% to 5.4% — I am finding the cause (stock, price, ads or the listing)

Sales: $378: $546: down 31% — a weaker week

Units sold: 10: 13: down 23% — fewer items went out

Ad spend: $229: $232: about the same as the week before

Ad cost as a share of ALL sales (TACoS): 60.7%: 42.5%: ads took 18.2 points more of every sales dollar

Ad cost as a share of AD sales (ACoS): 78.1%: 79.0%: each ad sale cost about the usual amount

Visits to the product pages (sessions): 185: 189: about the same as the week before

Share of visits that bought (conversion): 5.4%: 7.4%: fewer of the visitors bought