AFL · morning brief 2026-10-31 · open
Competitor step 5: AMC remarketing pilot on AFL (baseline = PT-conquest measurement 09-26)
- What to do
- Competitor step 5: AMC remarketing pilot on AFL.
- Why
- WHAT TO DO: Build an AMC query: shoppers who clicked our ads on competitor pages and didn't buy → Sponsored Display retargeting audience for AFL. Limit: AMC does NOT show competitor purchases. Baseline: the AFL PT-conquest measurement on 09-26. WHY: AMC is unused today. Nobody has sized this yet. No money figure is on file for it. It is 8 day(s) past its ClickUp due date.
- If you approve
- I carry it out with the usual safety checks and post the proof on the ClickUp task.
- If you deny
- Nothing is done. The task is closed with your reason and it will not come back in the brief.
- Where it is tracked
- the ClickUp task
- How it ends
- Ends when the ClickUp task is closed.
The detail
Original wording: Competitor step 5: AMC remarketing pilot on AFL (baseline = PT-conquest measurement 09-26).
WHAT TO DO: Build an AMC query: shoppers who clicked our ads on competitor pages and didn't buy → Sponsored Display retargeting audience for AFL. Limit: AMC does NOT show competitor purchases. Baseline: the AFL PT-conquest measurement on 09-26 (86eywb4yv). WHY: AMC is unused today. Nobody has sized this yet.