BPS OPS - RC-5 raise the repeat rate: retention is the only lever that moves the CAC ceiling itself

What to do

BPS OPS — RC-5 raise the repeat rate: retention is the only lever that moves the CAC ceiling itself.

Why

Do: Establish whether the Subscribe & Save zero is real. This one is your. No money figure is on file for it. It is 9 day(s) past its ClickUp due date.

If you approve

I make the spend change as written, check it live and log it on the task.

If you deny

Spend stays where it is. The task is closed with your reason and it will not come back in the brief.

Where it is tracked

the ClickUp task

How it ends

Ends when the ClickUp task is closed.

Original wording: BPS OPS - RC-5 raise the repeat rate: retention is the only lever that moves the CAC ceiling itself.

Do: Establish whether the Subscribe & Save zero is real. This one is the operator's — BPS is a login: "miraflores" client and all of its Seller Central work is read-only for me. Set a coupon on both flagships (B003YSVBEO, B00NLQS7E6), margin-gated against the 36.66% break-even. Open the email-capture lane per Zigler [REG-EXT-04] — the Perpetual Sales Machine: problem-keyword Google Ads → article → Amazon Attribution link (Brand Referral Bonus ~10%) → email capture → perpetual list remarketing.