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FCS

FireCreek Snacks live scale-up rebuilt Sat, Oct 31, 1:20 PM

Shared growth plan — 2026-09-14 through 2026-10-13. reported revenue $2,207.90; reported net $804.05.

PROVISIONAL — reported net is not a verified contribution margin; reconcile itemized costs and refunds. The reconciliation difference is $30.29.

FireCreek Snacks: 5 execution result(s) recorded in the last 7 days; 11 overdue action(s). Financial or evidence gaps remain. See Growth plan for current actions and evidence. The separate Numbers tab is an earlier planning snapshot; it does not establish that today's profit target is met or authorize increased spending.

The machine1 of 6 things we run for them are overdue or have never run
Changes madenothing has been changed on their account in this run
Work delivered2 things produced in the last 30 days
Results measured$-21 a month across 1 measured change - the whole movement, not our claimed share of it
Waiting on younothing is waiting on you

Growth plan

Reach 45% ACoS while maintaining sales; improve further only when sales are maintained. Track paid units and profit, improve Original Featured Offer coverage, and execute the existing capped test.

30-day, 60-day and quarterly scorecard

Plan as of 2026-09-13. Baseline: August · COULD-NOT-VERIFY — baseline source missing or changed.

Reported revenue 1771.01; reported net 462.85. Reported net is not certified contribution. Source window, fees, cost coverage and client-specific adjustments must reconcile before financial scoring. This snapshot does not refresh the underlying data. Evidence review 2026-09-13: August US reported revenue $1771.01, net $462.85. August Sellerboard reported revenue $1,771.01 and net $462.85 exactly match the stored reference. This verifies the reported P&L snapshot, not settled contribution or an intervention outcome. Evidence: Sync/client-growth/scorecards/financial-evidence-20260913/FCS-observation.json. August settlement review starts September 15; original baseline values remain unchanged.

Baseline source and limits

mode7-analysis/mode6k-actuals/FCS_actuals.json

["SESSIONS CORRECTED: the P&L reported 198 sessions for 2026-08-01..2026-08-31; Amazon's own Business Report says 345 (+74.2%). Amazon's figure is used. Any CVR quoted from the old number was wrong by the inverse of this."]

Horizon / deadlineMeasurable targetOwner / existing actionsResults / evidence
30 days
2026-09-09 → 2026-10-08
Review: 2026-10-09		Complete the September PPC-cut readout, Original offer recovery diagnosis, five-ASIN stock check and one gated non-price growth test.

Delivery target: 1 source-backed delivery (validated_baseline_and_selected_intervention_package)

mode6k + client-growth
FCS-ECONOMICS, FCS-STOCK, FCS-PPC-READOUT, FCS-FIRST-GROWTH-TEST, FCS-ORIGINAL-RECOVERY, FCS-Q4-READY, FCS-CONVERSION, FCS-SBV-CAC-TARGET		OVERDUE — outcome not assessed

UNMEASURED — experiment measurement is separate from milestone delivery

FCS-ECONOMICS: blocked · Preparation / research

Stopped run reconciled; unfinished action is eligible for safe resume

No usable completion evidence

FCS-STOCK: completed · Preparation / research

Fresh account-wide FBA and open-inbound reads cover all five selling FBA SKUs. Teriyaki’s 24-unit shipment is DELIVERED but remains 0 received/0 saleable, so the September 30 replenishment hold and no-added-traffic constraint remain. Original stays permanently excluded. Sweet Heat ranks ahead of Kicker only on the 7-day demand tiebreaker; no growth action was taken.

No usable completion evidence

FCS-PPC-READOUT: in_progress · Preparation / research

Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success.

No usable completion evidence

FCS-FIRST-GROWTH-TEST: in_progress · Account intervention

September 17 delivery checkpoint passed: Amazon reports campaign 171847385794981 and its exact firecreek beef sticks keyword DELIVERING. Test remains $1/day; existing brand campaign $19/day; base bid $0.20; test placement adjustments 0%; end September 30 Pacific. Creative is PUBLISHED. Delivery status is not proof of impressions, orders or performance improvement. Goal remains 45% ACoS while maintaining sales.

No usable completion evidence

FCS-ORIGINAL-RECOVERY: in_progress · Account intervention

Diagnosis completed; regional Featured Offer recovery remains unmeasured. Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Original has 35 fulfillable +1 reserved in dated check. Permanent replenishment hold remains. Sell through current inventory; sustainable expansion requires a separate supply decision. Seller/distributor supply links unproven.

No usable completion evidence

FCS-Q4-READY: in_progress · Preparation / research

Brand Story submitted to six ASINs first. Store homepage v5 rebuilt in Canva from inspected Apple/CELSIUS/LaCroix references; desktop/mobile preview reviewed and Downloads saved. New homepage not staged or submitted.

No usable completion evidence

FCS-CONVERSION: in_progress · Preparation / research

Sweet Heat selected provisionally for a stocked manual collection with Kicker/Original. Sellerboard $15.96 COGS accepted. Standing pre-ad contributions: Sweet $15.64, Kicker $15.79, Original $14.00. Small SQP samples do not prove superiority. Automatic headline is the selected supported format. Test changes format/product mix, so cannot isolate an ASIN swap.

No usable completion evidence

FCS-SBV-CAC-TARGET: in_progress · Account intervention

09-11 15:38 CDT: $15 gross NTB CAC ceiling WRITTEN to kpi_contracts.json clients.FCS.ntb_contract on operator authority ("why not? do it"); commit 98a47a6d pushed (claude-mode-skills). Gate fcs-sbv-cac-gate.mjs now reads ceiling $15.00 [CONTRACTED]. Client reply was not an explicit yes — recorded in agreed_by.

No usable completion evidence

Evidence requiredOne client-specific package: dated cost/fee/traffic bridge with unknowns; verified stock/offer constraints; one Mode6K-selected lever, own-unit success measure, owner and due date. Record the actual implementation evidence separately. A blocked prerequisite is a miss/hold, not a successful intervention.
60 days
2026-09-09 → 2026-11-07
Review: 2026-11-09		Work toward ACoS below 45% while growing paid units, sales and account profit together; keep video spend inside its established cap.

Delivery target: 1 source-backed delivery (matched_window_intervention_assessment)

Financial working target: 45 percent ACoS; below is the working objective. OPERATOR WORKING TARGET — not a guaranteed deadline. Assess with paid units, sales, ad cost and account profit; 25% remains a longer-term target without a deadline.

mode6k + client-growth
FCS-ECONOMICS, FCS-PPC-READOUT, FCS-FIRST-GROWTH-TEST, FCS-QUARTERLY-OPERATIONS, FCS-SEED-NTB		OPEN — outcome not assessed

UNMEASURED — experiment measurement is separate from milestone delivery

FCS-ECONOMICS: blocked · Preparation / research

Stopped run reconciled; unfinished action is eligible for safe resume

No usable completion evidence

FCS-PPC-READOUT: in_progress · Preparation / research

Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success.

No usable completion evidence

FCS-FIRST-GROWTH-TEST: in_progress · Account intervention

September 17 delivery checkpoint passed: Amazon reports campaign 171847385794981 and its exact firecreek beef sticks keyword DELIVERING. Test remains $1/day; existing brand campaign $19/day; base bid $0.20; test placement adjustments 0%; end September 30 Pacific. Creative is PUBLISHED. Delivery status is not proof of impressions, orders or performance improvement. Goal remains 45% ACoS while maintaining sales.

No usable completion evidence

FCS-QUARTERLY-OPERATIONS: open · Account intervention

No result recorded

No usable completion evidence

FCS-SEED-NTB: in_progress · Account intervention

No result recorded

No usable completion evidence

Evidence requiredOne assessment links the chosen lever to baseline and follow-up windows, live implementation proof and the appropriate client profit/royalty measure. Record achieved, missed or inconclusive with source evidence. A planning document or low sample is not proof of lift.
Quarterly
2026-10-01 → 2026-12-31
Review: 2027-01-15		Scale only measured in-stock winners, validate the existing variety pack/B2B opportunity, and deliver the January inventory proposal.

Delivery target: 1 source-backed delivery (settled_quarter_outcome_and_next_quarter_plan)

Financial working target: 45 percent ACoS; below is the working objective. OPERATOR WORKING TARGET — not a guaranteed deadline. Assess with paid units, sales, ad cost and account profit; 25% remains a longer-term target without a deadline.

mode6k + horizon-review
FCS-QUARTERLY-OPERATIONS, FCS-FIRST-GROWTH-TEST, FCS-ORIGINAL-RECOVERY, FCS-Q4-READY, FCS-NOVEMBER, FCS-DECEMBER, FCS-SEED-NTB		OPEN — outcome not assessed

UNMEASURED — experiment measurement is separate from milestone delivery

FCS-QUARTERLY-OPERATIONS: open · Account intervention

No result recorded

No usable completion evidence

FCS-FIRST-GROWTH-TEST: in_progress · Account intervention

September 17 delivery checkpoint passed: Amazon reports campaign 171847385794981 and its exact firecreek beef sticks keyword DELIVERING. Test remains $1/day; existing brand campaign $19/day; base bid $0.20; test placement adjustments 0%; end September 30 Pacific. Creative is PUBLISHED. Delivery status is not proof of impressions, orders or performance improvement. Goal remains 45% ACoS while maintaining sales.

No usable completion evidence

FCS-ORIGINAL-RECOVERY: in_progress · Account intervention

Diagnosis completed; regional Featured Offer recovery remains unmeasured. Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Original has 35 fulfillable +1 reserved in dated check. Permanent replenishment hold remains. Sell through current inventory; sustainable expansion requires a separate supply decision. Seller/distributor supply links unproven.

No usable completion evidence

FCS-Q4-READY: in_progress · Preparation / research

Brand Story submitted to six ASINs first. Store homepage v5 rebuilt in Canva from inspected Apple/CELSIUS/LaCroix references; desktop/mobile preview reviewed and Downloads saved. New homepage not staged or submitted.

No usable completion evidence

FCS-NOVEMBER: scheduled · Account intervention

No result recorded

No usable completion evidence

FCS-DECEMBER: scheduled · Preparation / research

No result recorded

No usable completion evidence

FCS-SEED-NTB: in_progress · Account intervention

No result recorded

No usable completion evidence

Evidence requiredOne Q4 assessment after settlement compares October–December actuals to the validated goal, separates recurring contribution from recoveries, records held/missed milestones, and assigns Q1 actions and inventory needs. Monthly reference targets are not multiplied into an invented quarter forecast.

Inputs and delivery deadlines

External due dates are agency follow-up/review deadlines, not promises made by the client.

FCS-INPUT-20260913 · overdue · due 2026-09-16

Reconcile landed costs and account profit; confirm Original complaint 21280547121 disposition and Teriyaki inbound receipt while preserving the September 30 replenishment hold.

Owner: mom-report + inventory-replenish + amazon-featured-offer. Agency coordinator: client-growth. Action: FCS-ECONOMICS.

The named owner checks existing source records and linked work first, resolves supported internal gaps, and records the exact remaining input and next review on FCS-ECONOMICS. No duplicate client message or inferred approval.

Close only when: The named owner supplies dated own-client evidence, explains remaining discrepancies and updates the existing canonical source or explicitly retains the unresolved gate.

Latest cycle (2026-09-20T08:55:02.176Z): needs_reconciliation — Missing structured execution/reconciliation evidence

Financial targets are existing contract references pending the stated validation; these dates do not change spending authority. Quarterly actuals are assessed after settlement.

Weekly progress

COULD-NOT-MEASURE · As of 2026-10-15T22:03:43.938Z

FireCreek Snacks: 5 execution result(s) recorded in the last 7 days; 11 overdue action(s). Financial or evidence gaps remain.

Reporting window: from: 2026-09-14; through: 2026-10-13

MetricReported value
revenue2207.9
orders48
units51
ad Spend201.33
reported Net804.05
tacos Pct9.12
reconciliation Difference30.29

PROVISIONAL — reported net is not a verified contribution margin; reconcile itemized costs and refunds.

revenue Change
205.78
reported Net Change
247.44
note
Rolling-period comparison, not causal lift. Profit remains provisional. Overlapping windows are not independent.

What changed

  • FCS-TIKTOK-LANE-A-LIVE — in_progress — record
  • FCS-TIKTOK-LANE-A-LIVE — in_progress — Step1 attribution pull 2026-10-15: both FCS tags (US, MX) 0 click-throughs 30d = dormant, never deployed; no surface/hero ASIN to swap; no drafts
  • FCS-TIKTOK-LANE-A-LIVE — in_progress — Step1 pull 10-15: both FCS tags 0 click-throughs/30d (dormant). Next: read live destinations, draft swap, canary.
  • FCS-SEED-NTB — in_progress — 10-14: built paused, ads confirmed live, enabled; phase-2 task scheduled; 10-14 check 0 impressions = HOLD.
  • FCS-SEED-NTB — in_progress — Operator 10-15: reviews advise only, never close or cut on their own.

Open issues

  • Financial reconciliation does not match the current P&L window and arithmetic.
  • Reported net has an unexplained $30.29 difference from the displayed revenue/cost lines.
  • FCS-ORIGINAL-DIAGNOSIS: completion evidence missing.
  • FCS-STOCK: completion evidence missing.
  • FCS-PROTECTION-RECOVERY: completion evidence missing.
  • FCS-HIGH-PROTEIN-IMPLEMENTATION: completion evidence missing.
  • Executor needs_reconciliation: Missing structured execution/reconciliation evidence
  • Codex audit COULD-NOT-MEASURE: Completion cannot be verified: the claimed September 16 ZIP checks, complaint disposition, and dated diagnosis artifact are not supplied. Available offer evidence is a different September 9 API snapshot and cannot identify seller names.
  • 6 Codex audit(s) have unresolved findings; inspect audit evidence before dependent work.

Next actions

  • Investigate Original's competing offers and existing complaint — COULD-NOT-MEASURE — 2026-09-10 — Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Case 21280547121 is Under Review, last update July24. It concerns Hearthshire condition damage, not SWIFTCHOICE. Current disposition and a factual status-request draft are recorded; submission awaits explicit communication approval. No removal or Buy Box recovery claimed.
  • Reconcile revenue, costs and profit before setting spending limits — done — 2026-09-11 — Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success. Sellerboard confirms15.96COGS for all3testSKUs. Working launch economics qualified; full same-window settlement bridge remains September23. 45%ACoS is a recovery milestone, above these products’33.32–35.93% provisional break-even; do not call it profitable.
  • Recover Original's profitable Featured Offer share and resolve seller complaint follow-up — in_progress — 2026-09-15 — Diagnosis completed; regional Featured Offer recovery remains unmeasured. Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Original has 35 fulfillable +1 reserved in dated check. Permanent replenishment hold remains. Sell through current inventory; sustainable expansion requires a separate supply decision. Seller/distributor supply links unproven.
  • Verify inbound stock and preserve replenishment constraints — COULD-NOT-MEASURE — 2026-09-11 — Refresh saleable units, inbound receiving, expiry and velocity for all five selling ASINs. Preserve Original removal and Teriyaki hold; rank Kicker/Sweet Heat growth by verified demand and available stock. Immediate priority: verify Teriyaki inbound receiving becomes saleable before directing additional traffic; preserve the existing replenishment hold.
  • Measure September 8 waste cuts and settle held PPC recommendations — in_progress — 2026-09-15 — Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success. Review complete. Keep existing brand bids: five mature exact-brand clicks/$10.43/zero orders are inconclusive. The separate firecreek beef sticks term had one August order, 23.16% ACoS. New capped test targets it at $0.20 base. No arbitrary $2.98 bid cut. Recent-click mature read September30. Generic group defaultBid49 is not a verified keyword CPC; prior blocker superseded. Existing irrelevant mushroom jerky exact negative verified; prior changes not counted as new savings. Existing older collection remains enabled; new test is independently capped.

Latest execution: codex — blocked — FCS-ECONOMICS:prepare:aa935ca306110691.

  • claude — needs_input
  • codex — failed — Missing structured execution/reconciliation evidence
Weekly evidence and sources
facts
source: C:\Users\Brian\projects\mode6-catalog-gap-audit\inputs_FCS\FCS_ProfitAndLoss_2026-09-14_2026-10-13.csv; period: from: 2026-09-14; through: 2026-10-13; modified At: 2026-10-14T07:19:52.191Z
evidence
Not recorded
execution Evidence
C:\Users\miraf\Sync\client-growth\runs\FCS\2026-09-20T08-50-07.305Z-943b55cc\fcs-economics-preparation-examination-2026-09-20T0850Z.md; C:\Users\miraf\Sync\client-growth\runs\FCS\2026-09-20T08-50-07.305Z-943b55cc\fcs-supply-live-2026-09-20T0850Z.json; C:\Users\miraf\Sync\client-growth\runs\FCS\2026-09-20T08-50-07.305Z-943b55cc\fcs-complaint-current-2026-09-20T0850Z.json
source Path
Not recorded

What you have already approved

Claude handles the scheduled work. Codex can take over and check the results. Another approval is: not required for covered plan work. Price changes: prohibited.

Before each mutation capture before-state and a concrete reversal command or procedure. Verify live after-state and preserve evidence. Where an effect is not reversible, record that limit; never promise reversal of spent ads or external decisions.

Codex audit

COULD-NOT-MEASURE — Completion cannot be verified: the claimed September 16 ZIP checks, complaint disposition, and dated diagnosis artifact are not supplied. Available offer evidence is a different September 9 API snapshot and cannot identify seller names.

Pending: 66. Coverage is limited to registered work and supplied evidence.

Actions and next steps

ActionOwnerStatusDueNext action
Investigate Original's competing offers and existing complaintamazon-featured-offer + amazon-brand-registryCOULD-NOT-MEASURE2026-09-10Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Case 21280547121 is Under Review, last update July24. It concerns Hearthshire condition damage, not SWIFTCHOICE. Current disposition and a factual status-request draft are recorded; submission awaits explicit communication approval. No removal or Buy Box recovery claimed.
Reconcile revenue, costs and profit before setting spending limitsmom-report + catalog-econ + mode6kdone2026-09-11Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success. Sellerboard confirms15.96COGS for all3testSKUs. Working launch economics qualified; full same-window settlement bridge remains September23. 45%ACoS is a recovery milestone, above these products’33.32–35.93% provisional break-even; do not call it profitable.
Recover Original's profitable Featured Offer share and resolve seller complaint follow-upamazon-featured-offer + amazon-brand-registryin_progress2026-09-15Diagnosis completed; regional Featured Offer recovery remains unmeasured. Two ZIP checks completed September 16. New York 10001: SWIFTCHOICE $42.27/free Sep18 wins; FireCreek $42.02/free Sep21. Los Angeles 90001: FireCreek $42.02 wins/free Sep21 (Prime Sep18 shown); SWIFTCHOICE $42.27/free Sep25. Same one-time purchase basis. This demonstrates regional competition, not global ineligibility. Delivery is a supported contributor, not proven sole cause. Pricing Health reports no pricing opportunities. Preserve price and review these ZIPs in the existing daily cycle. Original has 35 fulfillable +1 reserved in dated check. Permanent replenishment hold remains. Sell through current inventory; sustainable expansion requires a separate supply decision. Seller/distributor supply links unproven.
Verify inbound stock and preserve replenishment constraintsinventory-replenishCOULD-NOT-MEASURE2026-09-11Refresh saleable units, inbound receiving, expiry and velocity for all five selling ASINs. Preserve Original removal and Teriyaki hold; rank Kicker/Sweet Heat growth by verified demand and available stock. Immediate priority: verify Teriyaki inbound receiving becomes saleable before directing additional traffic; preserve the existing replenishment hold.
Measure September 8 waste cuts and settle held PPC recommendationsppc-recap + mode7-strategy + mode7-auditin_progress2026-09-15Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success. Review complete. Keep existing brand bids: five mature exact-brand clicks/$10.43/zero orders are inconclusive. The separate firecreek beef sticks term had one August order, 23.16% ACoS. New capped test targets it at $0.20 base. No arbitrary $2.98 bid cut. Recent-click mature read September30. Generic group defaultBid49 is not a verified keyword CPC; prior blocker superseded. Existing irrelevant mushroom jerky exact negative verified; prior changes not counted as new savings. Existing older collection remains enabled; new test is independently capped.
Improve one verified buying journeymode6 + mode4 + mode5 + index-truthin_progress2026-09-25Sweet Heat selected provisionally for a stocked manual collection with Kicker/Original. Sellerboard $15.96 COGS accepted. Standing pre-ad contributions: Sweet $15.64, Kicker $15.79, Original $14.00. Small SQP samples do not prove superiority. Automatic headline is the selected supported format. Test changes format/product mix, so cannot isolate an ASIN swap.
Run one capped profitable growth testmode6k + mode7-strategy OR amazon-b2bin_progress2026-10-08Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success. Verified scheduled test campaign 171847385794981, group 472196845829375, ad 290018890069899, exact target 164483416075628. September17–30 Pacific, daily $1, old brand campaign $19, combined allocation $20. Base bid $0.20, zero discretionary multipliers; goal bidding may raise it to $0.80. Daily overdelivery up to100% gives a conservative $28/14-day exposure assumption, not a hard lifetime cap. Observe spend/stock/eligibility daily; pause on stockout, ineligibility, control drift or $28 spend. No automatic loss monitor claimed. Own-ASIN contribution after ads and paid units determine verdict; halo separate. Frozen descriptive baseline September1–15 in sources/FCS-goal-ppc.json; comparison September17–30. Normalize rates for unequal window length; no same-campaign preperiod exists for a new campaign. Existing same-keyword ads may cannibalize results, and concurrent video activity is disclosed. October1 provisional read; October14 final14-day attribution. Fewer than enough orders is inconclusive. Zero-order forecast: -$28 advertising contribution at maximum modeled spend; two own orders at minimum $14 contribution cover that spend before extra costs. Restore old budget19→20 only after new campaign is verified ended/paused.
Validate existing variety pack, B2B, retention and Store opportunitiesamazon-b2b + amazon-brand-store + retention-lifecycle + amazon-attributionin_progress2026-10-08Amazon Business description, Profile Logo and featured brand photo are saved and verified after reload. Authentic existing FireCreek assets used unchanged. The separate legacy Seller Logo badge remains blank: it requires an exact 120x30 JPEG/GIF, unlike the installed Profile Logo. Unknown company size, revenue, identifiers and certifications remain blank. Store access mismatch confirmed by Amazon API: accessible store2234FD66-FE24-4CF7-B037-1C5CDD010BC1 is DRAFT/isLive=false; brand1996239 has no published editions. Public Home7A737618-84A0-4978-BF87-82C4C3B23564 and STIX046386DE-1416-4DF7-B9E6-CB431292D485 belong to a different Store. Existing owner/support must grant access or identify its owning advertiser entity. Exact access-request draft prepared, not sent. Do not publish the unrelated draft or resurrect the declined Store-landing ad campaign.
Review returns, fees, reimbursement and claims evidenceclaims-audit + amazon-returns-claims + amazon-fees-payments + amazon-fba-reimbursementsCOULD-NOT-MEASURE2026-09-18Check unresolved documented losses and returns, verify prior image repair remains clear, reconcile cost discrepancies and route only evidenced claims. No duplicate filings or blanket clean verdicts.
Scale validated holiday winnersmode6k + amazon-promotions + mode7-run + inventory-replenishscheduled2026-11-01Verify event deadlines/eligibility and stock; forecast full discount+fees+ads economics and scale only measured profitable demand.
Protect margin and build January repeat demandmode6k + retention-lifecycle + inventory-replenish + horizon-reviewscheduled2026-12-01Pace by available stock/delivery promises, measure repeats and returns, derive January stock from velocity, and prepare Q4 actuals review after month-end data settles.
Daily account decisions and protective implementationmode10-daily-check + inventory-replenish + amazon-featured-offer + mode7-auditin_progressNot recordedExisting daily operating cycle owns ZIP10001/90001 seller/price/delivery, exact sellable stock, test spend/state and offer eligibility checks. No duplicate scheduler or unverified automated alert installed. Escalate material shifts with evidence; future daily checks cannot be marked complete today.
Weekly decisions, implementation and growth readoutweekly-sweep + mode6k + mode7-strategy + mode7-runopenNot recordedRead current-week and comparison-window actuals, prior changes, audit findings, stock and offer health. Decide the next plan action from evidence; execute eligible non-price changes within verified limits. Repair supported findings; save before/after and rollback. Record effects separately from causal claims. Prepare the weekly Cockpit account narrative and next priorities.
Monthly financial reconciliation and operating decisionsmom-report + catalog-econ + mode6kopen2026-10-04Pull the completed month and comparison month, reconcile revenue/costs/refunds, refresh verified SKU margins and plan/KPI targets using the existing solver. Review every workstream for profit and revenue effects, decide and execute justified non-price adjustments within limits, and save evidence plus a monthly readout. Mark unsettled/missing data explicitly and identify a retry. At the early-October review assess the full September month against the below-45% ACoS milestone and longer-term 25% working target, alongside sales, paid volume, total ad cost and account profit; mark unsettled attribution and outside business costs separately.
Quarterly strategy decisions and implementationhorizon-review + mode6 + mode6kopenNot recordedRead completed-quarter actuals and current forward supply, goals and seasonality. Measure plan-versus-actual, select the next quarter growth priorities, update the existing KPI and experiment records, implement eligible non-price changes and produce a dated next-quarter recommendation with explicit dependencies. No invented financial targets or price/discount changes.
Teriyaki Rank Push and high-protein listing implementationmode7-strategy + mode4COULD-NOT-MEASURENot recordedImplementation is complete; do not recreate the campaign or repeat the keyword insertion. September visibility and performance measurement belongs to FCS-PPC-READOUT.
Prepare cost-backed Teriyaki price recommendationreprice-scan + catalog-econpendingNot recordedReconcile product cost, landed cost and the current repricer ceiling. Prepare a specific price recommendation with unit margin, sales/conversion risk and expected profit-dollar effect. No implementation date is confirmed. Do not change price or repricer settings.
TikTok → Amazon: Attribution tags live on every TikTok destination, first clicks measuredtiktok-shop-opsin_progressNot recordednode ~/.claude/skills/tiktok-shop-ops/tools/seed_calc.mjs --client FCS --asin <hero ASIN> --price <client price> --out ~/Sync/client-growth/evidence/FCS/tiktok-seed-calc-2026-09-11.md; then amazon-attribution dormant-tag repair (tiktok_<creator>_<sku> tags), creator briefs via influencer-creator-ops Stage 1–3, organic calendar via organic-social-content; record each step with --evidence
TikTok Shop pilot: client-owned Shop, MCF from FBA, affiliate flywheel on ONE hero SKU (PSM 2.0)tiktok-shop-opsopen2026-12-04Fill references/eligibility-checklist.md live → ~/Sync/client-growth/evidence/FCS/tiktok-eligibility-2026-09-11.md → record --evidence; 🔴 client opens the Shop (draft via ops/gmail_draft.mjs --as mirafloresmarketingamazon@gmail.com, never send); then references/mcf-setup.md canary → seed $3K GMV on TikTok Shop only → gates G1–G4 each with a codex-gate-G<n>-<date>.txt verdict
Video (SBV) judged on new-customer CAC: $15 target agreed with client, $1.24 bid cap, Oct 1 keep/kill rulemode7-runin_progress2026-10-01Email SENT 09-11, cap LIVE $1.24 (34/34), FIRE_DATE set, $15 contracted. Next: cd ~/projects/ppc-engine && node scripts/fcs-sbv-cac-gate.mjs on/after 2026-09-25 (first gradable read); Oct 1 verdict → exit 0 keep / 1 switch OFF non-brand SBV keywords, keep brand term (node scripts/fcs-sbv-bid-ceiling.mjs, DOWN-ONLY) / 2 cannot grade. September 16 operator-authorized Amazon work: First mature video acquisition read (checkpoint 2026-09-25): Run existing fcs-sbv-cac-gate.mjs on/after Sep25. Preserve $1.24 non-brand bid cap, unchanged budgets and $15 gross NTB CAC ceiling. Video keep-or-kill decision (checkpoint 2026-10-01): Run existing contracted gate; retain or stop non-brand terms as supported through owned adapter, preserving brand and existing limits.
Beef stick / meat stick SEED campaign judged on new customers (AMC), $10/day at the 25% ACoS targetmode7-runin_progressNot recordedLIVE 2026-10-14 (operator: "approved but keep our acos target"): campaign 269521209768197 "FireCreek | SEED | SP | HEAD | US", $10/day, exact $0.76 / phrase $0.48 / broad $0.43, 6 ads AD_STATUS_LIVE, 8 keywords, 26+2 negatives. Step 2 auto: daily 09:30 10-16..10-24 the task runs `cd ~/projects/ppc-engine/scripts && node _fcs_seed_build.mjs phase2` (exit 5 = not serving yet, HOLD) and once the seed exact ad group has impressions pauses the 14 legacy head-term keywords + adds 38 campaign negative exacts. Log ~/Sync/amc/_fcs_seed_phase2.log. Still HOLD on 10-24 -> ADVISE the operator on seed bids (signal: <100 impr/day for 7 days); change nothing. Day-30 review ~2026-11-13: AMC new-to-brand cost per new customer vs the $15 ceiling (kpi_contracts.json clients.FCS.ntb_contract); send the operator a keep / adjust / stop RECOMMENDATION with the numbers; change nothing until he decides. Monthly: AMC NTB section in the MoM report from the October report on.
Current account evidence
observed At
2026-09-09T15:32:35.197Z
zip
10001
seller
SWIFTCHOICE
seller Id
A3I07C5PD33KVE
own Seller
FireCreekSnacks
own Seller Id
A895YE3S3GPYZ
competitor Price
43.4
own Api Price
43.15
competitor Delivery
2026-09-10
own Displayed Delivery
2026-09-14
qualification
Public guest-shopping ZIP10001 comparison; displayed own alternate is subscription offer. API gives own one-time price. Delivery disadvantage is evidence, not sole proven cause of all share loss.
source
projects/claude-mode-skills/artifacts/firecreek-plan-2026-09-09/original-public-page.txt

30-day plan and quarterly roadmap

First 30 days
label: First 30 days; from: 2026-09-09; through: 2026-10-08; priority: Reconcile economics, investigate Original's competing sellers, verify stock and recent PPC cuts, then test one buying journey.
October
label: October; from: 2026-10-01; through: 2026-10-31; priority: Prove the strongest available offer and query combination; prepare existing variety pack for validated B2B/gifting demand.
November
label: November; from: 2026-11-01; through: 2026-11-30; priority: Scale measured winners and profitable holiday offers only with saleable stock and verified margins.
December
label: December; from: 2026-12-01; through: 2026-12-31; priority: Protect contribution and delivery promises, develop repeat demand, manage ageing stock and derive January inventory.

Starting figures and what we still cannot measure

from
2026-08-10
through
2026-09-08
revenue
2002.12
orders
42
units
46
ad Spend
272.57
reported Net
556.61
tacos Pct
13.61
reconciliation Difference
48.35
status
PROVISIONAL
note
Visible P&L lines do not reconcile to reported net; SKU costs and fee basis also disagree. Do not treat reported net as verified contribution margin.
source
projects/mode6-catalog-gap-audit/inputs_FCS/FCS_ProfitAndLoss_2026-08-10_2026-09-08.csv

Targets

status
NEEDS-RECONCILIATION-AND-SIZING
financial Authority
mode6k/kpi_contracts.json clients.FCS; refresh only with verified economics
revenue Reference Q4
6139.83
reference Note
92 days at current 30-day sales pace; comparison baseline, not promised growth.
profit Goal
Increase profit dollars alongside sales and paid unit volume, assessing ACoS, total ad cost and overall account profitability together. Preserve existing verified spending limits and reconcile costs before margin-funded growth.
operational Goals
Every active action has owner, dependency, evidence and review date; zero duplicate completed actions; weekly progress published even when a model fails.
acos Milestones
source: OPERATOR_SET; source Document: Sync/client-growth/updates/FCS/2026-09-09-operator-plan.md; metric: ACoS; unit: percent; next: value: 45; comparison: at_or_below; progress Window: 2026-09-01/2026-09-30; longer Term: value: 25; type: optional_aspiration; deadline: Not recorded; condition: Only pursue below45%, including25%, while maintaining sales; not the current required goal.; full Month Assessment: month: 2026-09; window: 2026-10-01/2026-10-08; scheduled Review: 2026-10-04; joint Success Measures: sales; paid units; total ad cost; account profit dollars; note: Operator confirmed: 45% ACoS is the working goal. Pursue lower ACoS only while maintaining sales; do not sacrifice sales merely to improve the ratio. Track paid units and account profit alongside sales. SKU break-even estimates are financial context, not a replacement goal. Compare mature, like-for-like windows and account for stock and attribution; any sales decline requires review, not an automatic declaration of success.; operator Confirmed At: 2026-09-17T01:27:42.906Z
sales Preservation
rule: Maintain sales while lowering ACoS. A lower ACoS with lower sales is not goal achievement.; reference: window: 2026-09-01..2026-09-15; sales: 869.71; sales Per Day: 57.98; units: 20; source: artifacts/mid-month-2026-09-16/FCS.html; measurement: Use comparable mature windows; per-day normalization is descriptive when lengths differ. Separate availability changes and halo attribution. Review a decline before further efficiency cuts.

Rules for spending and scaling

1
STANDING AUTHORITY: both agents may execute necessary non-price plan work without repeat confirmation. Capture before-state, rollback procedure and verified after-state. No price, discount, coupon, shipping-charge or repricer changes.
2
ORIG-20CS-FBA remains excluded from replenishment. Competing sellers must be addressed; exclusion does not mean abandon existing inventory or ignore Featured Offer loss.
3
TERI-20CS-FBA replenishment hold through 2026-09-30; verify 24 inbound units arrived before added traffic. Demand hold is not a sales suspension.
4
Original live offer snapshot 2026-09-09: 5 offers; Firecreek FBA $43.15, other merchant winner $43.40. Price changes are prohibited.
5
Original complaint 21280547121 was filed July 22 about condition. Current outcome unknown; do not submit duplicate or counterfeit allegations without evidence.
6
September 8 pauses of beef stick, beef sticks and meat stick are prior completed changes, not new savings.
7
20-SAMP-FBA / B0HC4KB1D4 already exists. Verify its current state instead of launching a duplicate.
8
Do not resurrect the explicitly closed October deal nomination or prior failed Brand Tailored Promotions without new evidence and scope.
9
One growth driver at a time; protective repairs may preempt with a logged reason. No lifts inferred from task completion.
10
2026-09-09 US ZIP10001 public page: winner SWIFTCHOICE offers Sep10 delivery, FireCreekSnacks alternate displays Sep14. Heartshire is historical, not the current winner identity. Diagnose delivery; price changes are prohibited.

Who does the work and checks it

cadence
daily: Shared all-client daily fleet schedule, America/Lima
engine
claude
fallback
codex
live Execution
true
automatic Actions
16
total Actions
21

Plan source: C:\Users\Brian\Sync\client-growth\plans\FCS.json. Completed work and business results require dated evidence; planned actions do not prove results.

What I am working on — 5

  1. 29 visits a month raised 4 days ago

    ME — changing bids, budgets and campaigns is already signed off — I fire one, re-read it live, then do the rest

    owner: mode7-run - in the next MODE 7 run for FCS, grow new-to-brand orders: lean budget into the top NTB campaigns (FireCreek | SB_BRAND_DEFENSE_EXACT | US (5 NTB/90d); FireCreek | SUPPORT | SP | RESEARCH_AUTO | B0HC4KB1D4_US (4 NTB/90d); FireCreek | RANKING | SP | EXACT | B093MNVHK3_ US (3 NTB/90d)); retarget the clicked-not-bought pool (110 shoppers); pair Sponsored Products with Sponsored Brands where they overlap (SP+SB converts unsizedx SP alone). Keep NTB cost under the unset NTB CAC ceiling. No price change.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. This one is sized at 29 visits a month — that is not dollars.

    the evidence behind it
    FCS new-to-brand orders 3.93/mo vs goal 10.0/mo (pace 0.393, at-risk); shortfall 6.1 NTB orders/mo; operator-approved panel NTB goal 10/mo (90-day AMC baseline 6.0/mo); AMC window 2026-09-21..2026-10-21; NTB CAC ceiling None; delta = sessions/mo at order CVR 20.71%

    Tracked: on the task board at https://app.clickup.com/t/z8y71wyx64 · finding goal-fcs-2026-10-ntb.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  2. 3 percentage points of conversion raised 28 days ago

    ME — listing wording on a Miraflores client is mine; it ships through the copy lane and the claims check, never as a raw write

    Track FBA19RQBDBS0 to check-in, pursue case 22182109021 from 10-15, then re-read FCS conversion for October; stock lane covered by replenish-FCS-teri-20cs-fba.

    People are finding this product but not buying it. The traffic is already paid for, so every visitor who leaves without buying is money spent for nothing. This one is sized at 3 percentage points of conversion — that is not dollars.

    the evidence behind it
    August 2026 -> September 2026: conversion 19.2% -> 16.2% (-3.0 pts) on sessions 214 -> 278 (out/FCS_verified.json). Teriyaki B0FK8B5877 0 fulfillable (SP-API 10-03); 24-unit FBA19N12HQ5V lost in receiving (case 22182109021), 20-unit FBA19RQBDBS0 shipped 10-02.

    Tracked: on the task board at https://app.clickup.com/t/z8y71wyyeb · finding mom-FCS-cvr-decline-2026-09.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  3. not sized raised 19 days ago

    ME — changing bids, budgets and campaigns is already signed off — I fire one, re-read it live, then do the rest

    run the MODE 7 goal-param shadow for FCS (python mode6k/goal_cascade.py pace --client FCS); spend is NOT to be loosened - only waste-trim, new-to-brand and supply moves run until the failed push gates clear. No price change.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. Nobody has put a size on this one yet, so measuring it is the first step.

    the evidence behind it
    FCS annual goal 2026 is BEHIND while the month is not; FCS 2026-10 revenue at 91% of pace (15,289 vs 16,772 expected to date, goal 21,708, goal_history/actuals/FCS.json (Sellerboard by-month + daily), goal_history/goal_cascade.json targets); gap type TRAFFIC (ladder rung year): fewer store visits th

    Tracked: on the task board at https://app.clickup.com/t/z8y71x09tf · finding goal-fcs-2026-ladder.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  4. not sized raised 43 days ago

    ME — listing wording on a Miraflores client is mine; it ships through the copy lane and the claims check, never as a raw write

    Verify approved Brand Story on all five product PDPs and measure conversion impact without assumed lift.

    People are finding this product but not buying it. The traffic is already paid for, so every visitor who leaves without buying is money spent for nothing. Nobody has put a size on this one yet, so measuring it is the first step.

    the evidence behind it
    Verification and observational readout completed 2026-10-05 Lima. All five public PDPs render approved v5: 5 modules, 8 loaded images per product. Amazon APPROVED and CONTENT_PUBLISHED for all 5 children plus parent. Observed USP 17/168=10.12% versus 24/173=13.87% (Sep03-16 vs Sep20-Oct03); causal l

    Tracked: on the task board at https://app.clickup.com/t/86eyx1r0z · finding fcs-brand-story-20260917.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  5. not sized raised 32 days ago

    ME — changing bids, budgets and campaigns is already signed off — I fire one, re-read it live, then do the rest

    Size a Sponsored Brands budget increase for FCS on the campaigns that share SP shoppers through mode7-strategy and hand it over for spend sign-off.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. Nobody has put a size on this one yet, so measuring it is the first step.

    the evidence behind it
    AMC 2026-08-27..2026-09-26: shoppers who saw SP and SB converted at 38.02x the SP-only rate (715 vs 27185 reach)

    Tracked: on the task board at https://app.clickup.com/t/86eyyj06q · finding amc-sb-overlap-FCS.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

Booked, queued or already started

  • in the queue - FCS new-to-brand orders 3.93/mo vs goal 10.0/mo (pace 0.393, at-risk); shortfall 6.1 NTB orders/mo; operator-approved panel NTB goal 10/mo (90-day AMC baseline 6.0/mo); AMC window 2026-09-21..2026-10-
  • in the queue - August 2026 -> September 2026: conversion 19.2% -> 16.2% (-3.0 pts) on sessions 214 -> 278 (out/FCS_verified.json). Teriyaki B0FK8B5877 0 fulfillable (SP-API 10-03); 24-unit FBA19N12HQ5V lost in recei

What we run for them

What we do for themStateLast doneHow often
listing copynothing on file shows we have ever done itneverno schedule set
catalog + economics solveup to date31 Oct 2026, todayevery 10 days
PPC engine run + auditup to date30 Oct 2026, yesterdayevery 10 days
monthly reportup to date12 Oct 2026, 19 days agoevery 35 days
replenishment planup to date26 Oct 2026, 5 days agoevery 35 days
compliance / claims sweepup to date10 Oct 2026, 20 days agoevery 35 days

Goals

Sales goal

PeriodTargetSo farHow we are doingWho is working on itOpen item
This month 2026-10 $1,950 $1,582 as of Oct 25 Ahead (109% of pace) - goal-fcs-2026-10-ntb
This quarter 2026-Q4 $7,050 $1,582 as of Oct 25 Behind (90% of pace) - TRAFFIC (MODE 7 is on it) MODE 7 none open
This year 2026 $21,708 $16,168 as of Oct 25 Behind (92% of pace) MODE 7 goal-fcs-2026-10-ntb

Next year (2027): $28,702 - proposed, not graded.

Last change made for this goal: 5 days ago.

The numbers

$491Kept after everythinggoal $307 a month
nothingShort of the goalthe goal is being met
$1,937Soldin the last 30 days
14.2%Ad cost per sales dollarbreak-even is 34.4%, worked out from July
nothing pricedOpen work worthnobody has put a size on what is open
What we measureWhere it is nowWhere it needs to beWhat that means
Sales$1,937in the last 30 dayseverything customers paid, before any costs come out
People who looked278no target sethow many visits the products got
How many of them bought16.2%no target setabout 1 in 6 of the people who look at it buys
Average order$43no target setwhat a customer spends when they do buy
Units sold45no target sethow many items went out of the door
Ad spend$275room for $392 morewhat we paid Amazon to put the products in front of people
Ad cost per sales dollar14.2%must stay under 34.4%under the line where ads stop paying for themselves. That line was worked out from July, and nothing re-checks it at the moment we change something
Kept per sales dollar39.6%no target setwhat is left of each dollar after Amazon, the product itself and the ads
Kept in total$491goal $307 a monththe number every piece of work below is trying to move

Measured as at 29 Oct 2026 (yesterday). How the goal was set: DERIVED July from mom-engine (gate-verified), CORRECTED 2026-08-07 for non-marginal charges. Upstream FCS_verified.json has fees_itemized=false (single aggregated Sellerboard fee line), so the raw derivation charged account-level one-offs against the marginal basis. Split via the Seller Central itemised transaction report (~/projects/ppc-engine/_fcs_out/txn_jul01_jul31.csv, txn_jun01_jul04.csv): true order-linked fee/unit is 8.33 June / 8.34 July (FLAT), not 15.14 -> 9.00. July non-marginal charges removed = subscription 39.99 + coupon participation 5.00 + FBA storage 56.42 + FBA transaction fees 15.52, less FBA reimbursements 93.92 = 23.01. tacos_ceiling = (cm_before_ads 722.33 + 23.01) / sales 2,165.74 = 0.3442. cm_dollars_monthly = 283.92 + 23.01 = 306.93 (best posted net across July, June). June carried the same defect: 225.00 of Vine Enrollment Fee inside the aggregated line.

This board shows whether the numbers moved. It does not say we moved them - what our own work is measured to have earned is the separate figure further down.

The goal we are working to

Right now: push for growth - it earns more than it spends, so buy more of it - the account is growing.

Keep $307 a month, with ads staying under 34.4% of sales.

  1. M0 true landed break-evendefinitional — CM$ >= 0 post-ads already reached
  2. M1 hold best-posted CM$ $306.93highest net across the months on disk (July, June), corrected for non-marginal charges: July posted +306.93 on a marginal basis — a level this account has ACTUALLY achieved, not an assumed lift this is the one we are working to

AT/ABOVE M0. Best posted CM$ is July (+306.93 corrected); rung is a HOLD. ⛔ Do NOT re-derive from mom-engine until fees_itemized=true for FCS — a bare --refresh reproduces the stale 283.92/0.3335 pair. The deriver's +/-10% keep-rule preserves this corrected ceiling in the meantime.

Done this week

Since Oct 24: 0 things delivered, 0 findings acted on, 6 tickets closed, 0 automated runs.

Delivered to Downloads

No file reached Downloads for them since Oct 24.

Findings acted on

No finding moved from open to fired, verified or measured since Oct 24.

Tickets closed 6

Automated runs

No scheduled job left a receipt for them since Oct 24.

What we have produced lately

  • 6 Oct 2026FCS-Brand-Story-Readout-20261005.html
  • 6 Oct 2026FCS-Brand-Story-Readout-20261005.pdf

2 things produced for them in the last 30 days.

Did it work

Finished and measured: $-21 a month across 1 change. This is the whole change over the period - gross, not attributed - not a claim that we caused all of it.

  • a price change, made Aug 17 — $-21 a monthmode6-FCS-B07T57DN8K-featured-offer mode6-fcs-pricing-buybox-b07t57dn8k mode6-fcs-non-branded-capture-term-beef-sticks mode6-fcs-non-branded-capture-term-meat-sticks mode6-fcs-non-branded-capture-term-beef-stick mode6-fcs-non-branded-capture-term-meat-stick mode6-fcs-non-branded-capture-term-meat-sticks-individually-wrapped

1 change is inside the waiting period and will be scored when it ends. 24 went out without anyone writing down the before-figure, so they can never be scored - not late, unmeasurable.

What needs you

Nothing on this account is waiting on you. Everything open is work I can do myself.

Their task board — 8 of them past due

Ranked by what each one is worth to the account per month, highest first. None of them carry a dollar figure — nobody has sized any of these, so they are ordered by how late they are, which is the only signal left. 8 are tickets with no finding behind them at all, so they appear on no other tab on this page.

  1. 3 percentage points of conversion

    Track FBA19RQBDBS0 to check-in, pursue case 22182109021 from 10-15, then re-read FCS conversion for October; stock lane covered by replenish-FCS-teri-20cs-fba.

    People are finding this product but not buying it. The traffic is already paid for, so every visitor who leaves without buying is money spent for nothing. This one is sized at 3 percentage points of conversion — that is not dollars.

    Tracked: on the task board at https://app.clickup.com/t/z8y71wyyeb · finding mom-FCS-cvr-decline-2026-09.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id mom-FCS-cvr-decline-2026-09 --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  2. 29 visits a month

    owner: mode7-run - in the next MODE 7 run for FCS, grow new-to-brand orders: lean budget into the top NTB campaigns (FireCreek | SB_BRAND_DEFENSE_EXACT | US (5 NTB/90d); FireCreek | SUPPORT | SP | RESEARCH_AUTO | B0HC4KB1D4_US (4 NTB/90d); FireCreek | RANKING | SP | EXACT | B093MNVHK3_ US (3 NTB/90d)); retarget the clicked-not-bought pool (110 shoppers); pair Sponsored Products with Sponsored Brands where they overlap (SP+SB converts unsizedx SP alone). Keep NTB cost under the unset NTB CAC ceiling. No price change.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. This one is sized at 29 visits a month — that is not dollars.

    Tracked: on the task board at https://app.clickup.com/t/z8y71wyx64 · finding goal-fcs-2026-10-ntb.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-10-ntb --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  3. not sized

    Verify approved Brand Story on all five product PDPs and measure conversion impact without assumed lift.

    People are finding this product but not buying it. The traffic is already paid for, so every visitor who leaves without buying is money spent for nothing. Nobody has put a size on this one yet, so measuring it is the first step.

    Tracked: on the task board at https://app.clickup.com/t/86eyx1r0z · finding fcs-brand-story-20260917.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id fcs-brand-story-20260917 --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  4. not sized

    Size a Sponsored Brands budget increase for FCS on the campaigns that share SP shoppers through mode7-strategy and hand it over for spend sign-off.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. Nobody has put a size on this one yet, so measuring it is the first step.

    Tracked: on the task board at https://app.clickup.com/t/86eyyj06q · finding amc-sb-overlap-FCS.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id amc-sb-overlap-FCS --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  5. not sized

    run the MODE 7 goal-param shadow for FCS (python mode6k/goal_cascade.py pace --client FCS); spend is NOT to be loosened - only waste-trim, new-to-brand and supply moves run until the failed push gates clear. No price change.

    Customers are searching for what this product is, and it is not showing up. The demand is there and it is going to someone else. Nobody has put a size on this one yet, so measuring it is the first step.

    Tracked: on the task board at https://app.clickup.com/t/z8y71x09tf · finding goal-fcs-2026-ladder.

    When it is done, run this: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status MEASURED If we decide not to do it, run this instead: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status DROPPED The moment the change actually goes live, run this first: node ~/.claude/skills/ops/levers.mjs resolve --client FCS --id goal-fcs-2026-ladder --status FIRED FIRED and MEASURED are two different points in the job, not two names for the same one.

  6. nobody has sized this yet 38 days past due

    Overdue brief 09-19: 10 blockers still open after the bookkeeping fix (BPS NTB lane + CHP/FCS/MR/PHY inputs) TO DO · SOP & Prompts/CLAUDE OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/86eyx8krh · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  7. nobody has sized this yet 36 days past due

    FCS — TikTok Lane A live + TikTok Shop pilot #2 TO DO · FireCreek/OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/86eyw8rma · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  8. nobody has sized this yet 35 days past due

    [FCS] Score the 24 unmeasured mode6k blocks — $1576/mo of forecast has never been graded IN PROGRESS · SOP & Prompts/CLAUDE OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/86eyqp6x6 · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  9. nobody has sized this yet 33 days past due

    FC | Inventory Reports TO DO · FireCreek/OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/86ex5mw8u · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  10. nobody has sized this yet 32 days past due

    FCS: reply to Amazon case 22321061701 with remaining 6 order IDs (Playwright down) TO DO · SOP & Prompts/CLAUDE OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/z8y71wy1n4 · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  11. nobody has sized this yet 14 days past due

    FCS: SEED | SP | HEAD | US campaign for beef stick / meat stick seed terms — operator Tab_07 approval TO DO · FireCreek/PPC

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/z8y71x0vqf · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  12. nobody has sized this yet 5 days past due

    FCS Approve 1 video for B07T57DN8K amazon_listing TO DO · FireCreek/OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/z8y71x05du · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

  13. nobody has sized this yet 4 days past due

    ADS AUDIT [NEEDS OPERATOR]: Brand Referral Bonus earning $0 — AFL 9 Attribution tags paused, FCS+PIO have none TO DO · SOP & Prompts/CLAUDE OPS

    This ticket records no action to take. Open it and write one, or close it — as it stands nothing on any machine here can act on it.

    No finding is attached to this ticket, so there is no record of what it is worth or why it was raised. That is a gap in whatever filed it, not a decision waiting on you.

    Tracked: on the task board at https://app.clickup.com/t/86eyjghqu · no finding id is attached to it.

    When it is done: this ticket never said what would count as finished, so no command closes it — which is exactly why it has stayed open.

Issues to check

Where this is tracked

18 tasks open on their board, 8 of them past due. The most valuable, worth first:

7 more are in the “On the board” tab above, in the same order.